Zhongli Commercial High School, Taoyuan City—Key to Future Success—Cross-Domain Marketing

To guide students' career exploration and cultivate core competencies for the future, Chung-Li Senior High School of Commerce offers a course titled "Key Competencies for the Future—Cross-Domain Marketing" in the second year of senior high school (social studies group). The 2025 academic year primarily focused on the "Chong-Li Commercial High School Food Expo," with course content emphasizing...artificial intelligenceApplications, Brand Marketing, Visual Design, Language Expression, and3DThe course, centered around five main themes—printing and laser engraving—guides students to use local ingredients to transform creative ideas into tangible results, integrating these elements into the learning process.SELThe concept of social-emotional learning enables students to balance emotional management, interpersonal interaction, and social responsibility in their professional studies.

This course emphasizes "interdisciplinary integration" and "practice-oriented" learning. Through a project-based and hands-on teaching design, it cultivates students' well-rounded character, enabling them to possess "professional competence × emotional intelligence × creativity," thus equipping them with competitiveness and influence in future academic and career development. The course development also aligns with the five core competencies of SEL (School of Intelligence and Skills), aiming to achieve the following goals:

Self-awareness(Self-Awareness)Through logo design and brand slogan writing, students are guided to become aware of their own values and creative expression methods, and to understand how personal characteristics influence planning and design styles.

self-management(Self-Management)In the process of AI application and product implementation, students will develop the ability to plan their schedules, manage their emotions and cope with pressure, and demonstrate self-discipline and continuous commitment.

social awareness(Social Awareness)Using the Lishui Food Expo as a case study, students are guided to understand and respect different cultural characteristics and business philosophies, thereby enhancing their empathy and sense of social responsibility.

Interpersonal skills(Relationship Skills)Through teamwork, participants will conduct marketing analysis, script writing, and production for the food stalls designed by each group, thereby cultivating their ability to communicate effectively, coordinate tasks, and cooperate for mutual benefit.

Responsible decision-making(ResponsibleDecision-Making)In the process of formulating marketing strategies and publishing results, guide students to consider ethics, teamwork, and social impact, and learn to be responsible for and accountable for the results of their decisions.